Beauty has a profound impact on the way we feel, and the way we behave. By analyzing social media behaviors, researchers found that people are unhappier & more aggravated in ugly places, and more joyful and optimistic in ugly places. Learn more about this here.

This website collects user generated responses of ugly & beautiful places around the world. In studies on beauty, brown is universally the least favorite color, and rectangles are considered the ugliest shape. Yet, we’re covered our world in brown rectangles (read more here). We believe the world could use more beauty, and that the unconsidered and neglected places are an opportunity for transformation.

Watch our video on Beauty here. This is part of our Beauty Exhibition, currently at the MAK in Vienna.